DESIGN PHILOSOPHY

Curated with care and Craftsmanship 


(B2B Clients Only)

“Crafted by Hand, Rooted in India.”

Every piece from Anukrati Jaipur is a tribute to India’s rich legacy of craft and culture. Rooted in the heart of Rajasthan, our textiles are thoughtfully designed and handcrafted by skilled artisans who carry forward generations of expertise.

we understand that every space tells a story — and we believe your textiles should too. Our custom and bespoke textile services are crafted to bring your vision to life, whether for homes, weddings, boutiques, or thoughtful gifting.

At Anukrati Jaipur, every custom order is a journey — crafted with purpose, artistry, and attention to detail. Here’s how we turn your vision into timeless textiles:

Inspiration & Theme:

We begin with your story — a concept rooted in nature, tradition, celebration, or personal narrative. This gives the pattern purpose and emotional value.

  • Nature-Inspired: Leaves, flowers, vines, trees, birds.
  • Cultural & Traditional: Mughal motifs, jaali work, paisleys, mandalas, tribal art.
  • Geometric & Minimal: Lines, dots, grids, chevrons, arches.
  • Storytelling Motifs: Rural life, festivals, flora-fauna interaction, mythology. 

Example: A theme like “Monsoon Garden” might include stylized raindrops, blooming lotus, and dancing peacocks.

Pattern Structure

Motifs are sketched, carved, and tested using traditional wooden blocks. We explore layouts — from scattered butis to intricate jaals or borders —

that best express the theme. Here are the most common types

  • Buti Style :Scattered motifs placed in rows.
  • Jaal Pattern :Interlinked vines/flowers creating an all-over web.
  • Geometric Motifs : Stripes, Grids, Hexagons, Circles: Clean, modern, often symmetrical.
  • Central Panel + Border : Common in quilts or cushion covers.

Block Size Consideration: Typically ranges from 4×4 to 8×8 inches. Ensure repeat units match the block size.


Color Palette Selection

Custom palettes are hand-mixed using pigment-based dyes, guided by Pantone shade cards. The shades shift with every season, every batch — that’s the beauty.
• Choose palette that reflects the theme and enhances the visual impact of the block print
•   Pigment Dyes, known for their rich saturation, soft hand-feel, and long-lasting vibrancy.
• Color Development is guided by Pantone shade cards, ensuring precision, consistency, and custom matching for collections or brand collaborations.
• Color Approaches: Modern Neutrals: Sage, olive, sand, dusty pink, muted terracotta — ideal for minimalist or contemporary aesthetics.
• Seasonal Palettes: Pastels for spring/summer, deep jewel tones for festive/winter collections.
Tip:  Use darker tones for motifs and lighter bases for contrast, or vice versa for a tonal, layered

Material Choice

We work with a carefully selected range of fabrics that enhance both the print clarity and the overall feel of the product:

  • Cotton Mulmul: Ultra-soft and breathable — ideal for quilts, throws, and summer bedding.
  • Cotton Cambric: Lightweight, smooth, and perfect for fine block printing.
  • Cotton Percale: Crisp, cool, and durable — great for premium bedding and home linens.

Clients are also welcome to provide their own fabric for custom projects, enabling full control over exclusivity, texture, and brand alignment.

Block Making

Each design is translated into a hand-carved printing block by skilled artisans. This process requires precision and deep understanding of pattern, scale, and flow.

  • Every motif is carved by hand to retain artistic authenticity and detail.
  • The block is tested and refined to ensure clean impressions and seamless repetition across the fabric.
  • Patterns are aligned thoughtfully for balance in both small repeats and large surface applications.

This handcrafted process ensures every print has a human touch — slight variations that add charm and character.

Sampling Process

Our sampling process ensures that every custom design, color, and material detail is thoughtfully developed, tested, and approved before full production. Based on the brief, our team develops initial motif sketches, layout options, and color palettes.

  • We work closely with clients to bring their vision to life with precision and care.Once approved, the design is prepared for sampling.
  • We prepare strike-offs or product samples on selected fabrics for review.
  • Adjustments can be made based on feedback before finalizing.
  • The sampling process typically takes 4–6 weeks, depending on design complexity and technique 5. Minimum Order Quantities
  • All custom developments are subject to minimum order quantities (MOQs), which vary by product type.

MOQs are shared during the consultation phase.

 


The Finish

Every product goes through a meticulous multi-stage quality check process to ensure it meets our high standards of craftsmanship, durability, and finish — while embracing the natural beauty of handwork.

  • Fabrics are checked for weave consistency, blemishes, and thread quality&Only premium-grade cottons are selected for print clarity and softness.
  • Each hand-block print is checked for alignment, color accuracy (matched to Pantone references), and consistency across repeats.
  • Products are reviewed for neat stitching, clean edges, and precise scallops or hems.
  • Every piece is pressed, folded, and re-inspected before packaging.

Small natural variations due to handwork are retained as part of the product’s character

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